It’s our second birthday, take our SPECIAL FASHION QUIZ to celebrate!

Wear Unlimited Options
without Buying

Rent for your everyday from20.000+ branded clothes atonly IDR 990.000 IDR 590.000for your first month.

To find out more:

Chat us +6281807101424
Free Dry
Free Express




Build your first box by selecting 3 pieces.

id how wear 2019-10


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What's new

We Heard You!

cleanliness guaranteed

At Style Theory, we take hygiene and cleanliness seriously. We work with laundry professionals Pressto & Propre to ensure each and every piece that arrives at your door have been expertly cleaned and pressed.

Learn More
next day delivery

Now our delivery service is even faster, request your box before the day ends everyday (yes, even in midnight!), and you can receive your box on the next day. Available for DKI Jakarta area only, through GoSend delivery option.


how dress

Always Something New

Rent new favourites from 20.000+ designer pieces in XS to L.

how swap

Fashion Freedom

Experiment freely without the commitment.

why fit

Personalised Fit

Get size recommendations, personalised to your measurements.

why wardrobe

Smart Wardrobe

Go clutter-free with a constantly refreshed wardrobe that does your laundry.

Create a free account to browse
20.000+ more designer outfits.



We invited our #WomenOfStyleTheory to sit down and chat about how renting has changed the way they dress up. Join thousands of other like minded women and discover the joy of dressing up through renting from IDR 590.000/month.



Awesome life hack for the social woman with a full time career. This is the perfect example of ‘sharing economy’ for the fashion world.

Lalita Geiger3 months subscriber

Bisa coba berbagai style beda-beda setiap hari tanpa harus khawatir dengan harga & lemari yang penuh!

Vidia Hawaria5 months subscriber

Saves my expenses a lot! I rarely bought clothes (which sometimes I only wore it once) anymore and can spend & save for another thing!

Nadia Saraswati3 months subscriber


We are here to enhance the way consumers access fashion and bring new perspective to sustainable living.

Having an infinite designer wardrobe unlocks a whole new way to discover your sense of style - giving you more options to choose from, without the associated cost of owning individual items, and the impacts of environmental waste.

Let us show you our innovative take on this, a completely new style theory that will take away the pain of a conventional wardrobe and restore the fun in shopping.

Join us as we revolutionise fashion consumption, celebrate life in style, and make everyday an occasion to dress up for!


  • How does Style Theory work?

    Browse our collection and pick the 3 or 5 items you would like shipped to you. Clothes are delivered to you professionally dry-cleaned, pressed and ready-to-wear - at no additional cost! Wear them for as long as you like. When you’re ready to swap, select a return time slot on our app and we’ll pick up your box.

  • What condition are the items in?

    Our luxury dry-cleaner, Jeeves, uses an extensive 7-stage cleaning process that combines 40 years of experience in fabric care with advanced dry cleaning equipment. We professionally maintain and inspect all of our items so they arrive in like-new condition.

  • What types of items are available to rent?

    We will be carrying designer garments initially, so this means tops, bottoms, dresses and outer wears. They range from work-wear, day wear, and casual wear to date nights or a girly brunch date!

  • Do you carry my sizes?

    You can download the app to browse our growing wardrobe that ranges from XS to L. We understand it can be frustrating not knowing if an item will fit, that's why we collate reviews from our users to help you decide the best fit for your body. We have also developed a Size Recommendation feature to pick out the most suitable size for each style for you.

  • Do I have to pay for shipping?

    Nope! Shipping is FREE for both deliveries and returns.

  • Do I have to pay for laundry or do it myself?

    Who likes laundry? Leave that to us! We handle the dry cleaning and laundry for all Style Theory items, so just place your used garments into the pre-paid return bag provided once you are ready to return them. Every Style Theory piece is professionally dry cleaned and maintained by experts at Pressto, the best dry cleaner in Jakarta.

  • How do I exchange the items for something new?

    Whenever you are ready to get something new, place all 3 items back in the box before sealing it in the pre-paid return bag provided. You can then schedule a pickup through your mobile app. Once we receive your return, you will be prompted to choose your next 3 items!

  • Can I keep my promotional IDR 590.000 price after the first month of subscription?

    Yes! You can switch to our new 6 months plan to keep your promotional price.

  • Can I rent without commiting to monthly subscription?

    Yes, we now provide access for you to rent per piece without any subscription, through Style Theory On Demand, our one time rental service. You can access the service here

Have more questions?
Check out our complete FAQ here

IDR 590.000/MONTH

Sewa gaun in Jakarta for kerja dan pesta. Sewa baju from populer bermerek dan mencoba desainer baju baru setiap hari. Pakaian desainer untuk disewa dengan model berlangganan bulanan yang mudah.